Countdown to a big client pitch? Are you struggling to get organized, focus on benefits and answer tough questions? Learn 5 top tips to be a super star sales communicator.
If you’ve ever faced an important client presentation with increasing anxiety, there is an alternative. Sales communication training shows exactly how to become confident and master the skills you need to sell effectively.
Use this checklist to get prepared, feel ready and ace your big day.
1. Adapt To Your Audience
Is your audience filled with high tech experts? Or is your group factory floor managers? Based on your audience, you must adapt, adjust…or die.
Get to know exactly what each audience needs and wants. This valuable insight will help you make smart decisions about your story, pace, examples and calls to action.
2. Use Easy To Understand Pictures
“Easy to understand…is easy to buy.”
Repeat after me. Easy to understand…is easy to buy. If you’re part of a sales team, make this a group mantra. Write this big and bold on your desktop. Keep it in full view…especially before a big pitch.
Focus attention with easy-to-understand visuals and expect to see faster decisions…and easier sales.
3. Have A Dynamic Conversation
While planning your sales message, organize it as a creative and logical conversation. Think of give-and-take. Organize your message to involve and include your audience. This requires a different way of planning and organizing information.
Curious how to do this fast? Use a Presentation Storyboard. This one-page outline is a visual blueprint that does the heavy lifting and thinking for you. Just fill in the ‘blanks’ and you’ll have a powerful story-based conversation.
4. Be Yourself
Be yourself. This is difficult for new and experienced professionals. Remember: you don’t need to become someone else in order to be highly effective in presenting. The more you are yourself; the easier it is to speak with confidence.
While a polished image is important; it is not your criteria. If being authentic and genuine is challenging for you, get help from an objective executive coach. Your coach will help you apply your unique strengths into effective communication skills.
5. Escape “Yes!”
While many ambitious business people like to say ‘yes!’ to every business opportunity, there are huge dangers. There is a clear logic to saying ‘no’ when appropriate.
If your prospect or client asks you to do something that is outside your area of expertise and specialization. If your client requests a complete customization, an unreasonable pricing, or draconian terms.
Saying ‘yes’ to every possibility can be an addiction, which can put businesses out of business. Successful sales professionals know when to say, “Yes, we can do that’ and when to say, “I have just the person to talk to.”
What do they know that you don’t?
They have learned specific techniques to define core business strategy, impress clients, and stay focused on strategic priorities. Whether you choose to learn these valuable skills in a communication class, an online presentation skills training, or one-on-one with an executive coach, you will use your skills for years to come.
The good news is: you can learn improve your sales communication skills quickly. When you’re looking for fast answers to prepare for your presentation, use these 5 tips.
But if you are truly serious about advancing in your career, then grow your skills. In minutes a day in an online presentation skills training, you’ll know exactly how to be a masterful sales communicator.