You’ve finally come up with the perfect domain name for your website. Congratulations! Your selected domain name is available in the top-level domain (TLD) that is immediately recognisable, which is.com. The TLD is the final few characters after the dot in a web address. You have found this by doing a typical domain name search. What a delight! Registration is the only thing that is required of you; after that, you may go about your business and completely forget about domain registration.
On the other hand, this is not always the case, particularly if you are the proprietor of a small business. You might be able to get away with using just one domain name if you are just beginning your own personal website or if you are a freelancer who offers a limited selection of products or services. The possession of a number of domain names that relate to your principal website, in addition to names for any sub-domains and sub-brands that are already in existence or will be created in the near future, may be useful for businesses.
In the beginning, it is strongly advised that you purchase a number of domain names. There is no need for you to be concerned about the possibility of having to locate certain extensions in the future and maybe having to pay a significant amount of money to the person who first purchased it. The number of domains you should purchase will be determined by the requirements of your organisation as well as what makes sense for you. If one were to pursue each and every domain extension that is now accessible, it would be an expensive endeavour. With the exception of the common top-level domain extensions (TLDs) such as.com and.net, it is a good rule of thumb to choose TLD extensions that are pertinent to your specialisation and location.
Once you have found names that you want to register, you have the ability to add up to fifty domain names at the same time to your cart. It is possible to register any domain name that you would possibly desire for your website in a prompt manner. It’s not that awful at all!
In order to better understand the benefits that organisations may reap from registering several domains, let’s first take a more in-depth look at the services that the Beast Mode tool offers.
The reasoning behind the registration of a large number of domain names
Put up a fight against your competitors’ brand.
In the world of business, it is a world of dog-eat-dog competition, and unfortunately, the Internet has made it possible for more people to be cruel than ever before. If you opt to register the name “yourwebsite.com” and leave it at that, there is nothing that will prohibit your competitors from registering the same domain with other extensions that are frequently used, such as “yourwebsite.net” or “yourwebsites.org,” and pointing it towards their website.
Customers will find this to be ambiguous, and if they visit the website of your competition and like what they see there, you run the risk of losing them. Additionally, competitors may approach you at a later time to purchase the domain names back at a price that is far greater than what you would have paid for them straight away.
There is no difficulty in targeting a certain demographic or geographic region.
You should definitely register a variety of domains in order to provide an explanation of the audience that your website or subdomain is aimed at. For instance, you may create a domain name such as “yourwebsite.mom” if your website contains a part that is devoted to products for mothers, or you could get “yourwebsite.coffee” if you want to attract people who are interested in coffee.
In the same vein, if your website is designed for one or more specific geographic places, you should purchase the top-level domain (TLD) that is connected with the specified location. It is common for them to be exclusive to a nation; but, if it is required, you might concentrate just on cities. Examples of what they are include top-level domains (TLDs) that include nation codes such as.us and.africa, as well as those that have city codes such as.london and.melbourne. Be aware, prior to making any attempts to buy, that many location-specific top-level domains (TLDs) have specific registration requirements, such as the fact that your company must really be located in a certain country.
There should be a clear distinction between your principal brand or website and any sub-brands or subdomains that you implement
By establishing a unique domain name and website for each of your sub-brands, if you have any, you may be able to assist them differentiate themselves from the main brand and maybe improve the amount of space that your main brand occupies on search engine results pages (SERPs). Of the numerous well-known businesses that already engage in this approach, Proctor & Gamble is one of the most prominent examples. Each of the several brands owned by the American multinational corporation, such as Crest and Pampers, amongst many others, has its own website.
When it comes to visually distinguishing product pages, using many top-level domains (TLDs) may also be a highly engaging method. Consider the scenario in which you are in charge of managing a large sports website where you sell a variety of items linked with specific sports. Make use of different extensions to differentiate across the various product pages. Use the domain name “bike” for things linked to cycling, “run” for products related to running, in addition to “tennis,” “soccer,” “ski,” and so on.
Raise the level of detail and meaning of your TLD
Increasing the memorability of your principal domain name may be accomplished via the application of creative and innovative modifications. Examples of top-level domains (TLDs) that reflect the spirit of your website include.film for a website that reviews movies,.fashion for information about fashion, and.blog for the blog section of your website.
One of the most interesting examples of a clever application of top-level domains (TLDs) is a website named last.fm that monitors music. It does a wonderful job of using the letters “fm,” which are intimately related to music and radio broadcasts. In the meanwhile, a URL shortener is available.To put it simply, it gets to the point. In addition, you have the choice of using one of the several top-level domains (TLDs) that are at your disposal in order to reduce the URL of your website to a single word. Modern Tribe, a digital agency, does a good job of handling this situation by utilising the tri.be domain.
Type-in traffic that is incorrectly recorded
Errors in spelling and typography tend to arise. This might happen in any circumstance; however, it is possible that it will happen more frequently if your domain name has hyphens or is spelt in an unusual way. You should register “your-website.com,” any potential misspellings, and other popular top-level domain extensions such as “yourwebsite.net,” “yourwebsite.org,” and “your website.co” in addition to “yourwebsite.com.” Also, you should register “your-website.com.” If you want to recoup any lost traffic that may have been caused by typos, you should make an attempt to cover every perspective.
Increase the amount of people who recognise and are exposed to your brand.
It is quite probable that when you initially create your website, people will not remember the precise name of your website. This is mostly a luxury that is within the financial means of well-known companies. Because of the rationale behind acquiring type-in traffic, registering TLD extensions that are relevant to your brand and that people who are not familiar with it are likely to type in is an excellent method for getting your website recognised. This is similar to the reason why people type in your brand. In essence, the greater the number of domains that lead to your major website, the more prominent your brand will become.
Conclusion
Here is hoping you have understood why you should buy domains in bulk. In case of any doubts or queries please share them in the comments section below.
