Four privacy-initial Google lookup alternate options you want to consider

Google is at the coronary heart of billions of people’s digital lives. There’s a fantastic chance that each and every day you use Chrome as your internet browser, Gmail for your e-mails, back again up your photographs to Google Photos, observe films on YouTube, strategy your travel making use of Google Maps and store all your data files in Google Travel.

All these Google products and services are utilized by much more than a billion men and women, but Google’s deepest integration into our lives comes from its original solution: research. As of June 2021, Google search is made use of by 87 per cent of computers. And its cell market place share jumps even bigger, hitting 94 for each cent.

Google has been in problems with competition regulators close to the earth on several events for abusing its dominance in search. But in spite of its robust place, there are loads of other look for rivals out there. Some have existed for extra than a 10 years, many others are new.

A lot of choice research engines take they just cannot contend with the scale of Google – it’s been crawling and indexing the world-wide-web for decades. In its place, they test to stand out by putting people’s privateness initially. They declare to not collect people’s individual facts and their small business versions really don’t revolve all-around marketing hugely targeted ads that are based mostly on your conduct.

Occasionally this usually means the research expertise is not specifically as smooth as Google’s but it’s a compromise several could be prepared to make to get absent from the tech large. Listed here are the Google lookup alternate options you should attempt out.


DuckDuckGo, which was started back in 2008, is maybe the most extensively identified Google look for rival. At the start of 2021, its privacy-targeted research engine handed additional than 100 million day by day search queries for the very first time – and has considering that been averaging close to 90 million for each month.

Exploring with DuckDuckGo is absolutely nameless, the organization suggests. Its lookup benefits are sourced from Microsoft’s Bing and 4 hundred other resources. It doesn’t collect the queries you make or any of your private details. The company suggests it does not keep IP addresses or “any other unique identifiers in look for logs”. This signifies it simply cannot create a consumer profile about you.

Like Google, the organization will make funds by way of promoting exhibited all around the success of your queries. Not like Google, these advertisements are broad and based on a distinct expression – if you research for new automobiles, you could see adverts for a Toyota. This is distinctive from the adverts shown on Google’s research success, which are focused, combining your lookup background and other information and facts Google has about you to present what it hopes are a lot more suitable adverts.


Want Google’s research benefits but with no Google? Startpage may be the respond to. The corporation serves up Google’s research final results without the need of you staying tracked. “Startpage submits your query to Google anonymously, then returns Google benefits to you privately,” the corporation states on its internet site. It adds that Google “never sees you and does not know who produced the request”.

Startpage, which was started in the Netherlands in 2006, says that it doesn’t retailer people’s particular information or look for background, and your IP deal with is taken out by its servers. The corporation also says it blocks rate trackers and helps prevent advertisers from demonstrating you adverts based on your on the internet history. (It does exhibit ads from Google’s search outcomes). Its look for benefits also permit you simply click to open an nameless look at of them – which it promises is effective like a VPN.

The working experience is not particularly the similar as Google search, but the results are. For occasion, if you lookup for one thing in the news – such as Boris Johnson – Google will exhibit you a carousel of the latest information tales ahead of its lookup outcomes. Google also features Johnson’s most up-to-date tweets, movies of him and photographs. When you are employing Startpage the litter is eliminated and you just get URLs.


Mojeek doesn’t use lookup final results from other search engines. In its place, the British lookup motor, which introduced in 2006, is building its have index of the internet. It is accomplishing this in the same way as Google and Bing. The company’s crawlers, which trawl the web and gather information and facts about pages, have indexed far more than 4 billion internet internet pages.

This crawling isn’t as in depth as Google’s – back in 2013 Google stated it was indexing 30 trillion website pages, 100 billion situations a thirty day period – but Mojeek claims its method means it is completely in manage of the research final results it reveals. The firm argues there must be alternate indexes to individuals controlled by Large Tech. “Making and altering our personal algorithm from scratch to exhibit higher high-quality and unbiased final results is necessary,” the corporation mentioned in 2018.