What is the Difference Between White Labels and Private Labels?

What Is the Difference Between White Label and Private Label?

White labeling digital products are currently on the rise and are one of the most popular of them all. Similarly, most people have also heard about search engine optimization (SEO) and there are several blogs and articles about it but not all agencies are familiar with white labeling SEO services and the benefits that they could get from it. You could learn how a white label web design service works and familiarize yourself with it. What is the difference between white labels and private labels?

What is a white label designer?

SEO is the sum of changes that you make to your website and content so that you could grow organic search traffic, with that being said, white label SEO is a combination of two concepts: white-label or private labeling and SEO. This means that they are offering your services under the name of your brand that another company produces. Compared to white label, private label is a brand sold exclusively in one retailer.

What are white labels services?

  • Tech Enablement and Security
  • Reputation Management
  • Dashboard Reporting
  • Pay-Per-Click Management
  • Social Media Management
  • Conversion Rate Optimization
  • Sales Support
  • Email Marketing
  • Search Engine Optimization (SEO)
  • Market Research
  • Web Design
  • eCommerce Management
  • Customer Loyalty Programs
  • Content Development and Management
  • Ad Development

How does White Labelling work?

  1. Sales Enablement

You may not have the collateral to prove your expertise and sell your SEO services to your clients who may have mentioned that they would like to explore SEO as a marketing channel. This is where your white label SEO partner comes in. They will supply you with pitch decks, market research, and case studies that are all in your brand name. 

  1. Account Management and Client Relationships

All account management and client-facing work are handled by your agency when the decision is made to partner with a white label agency. The white label provider that you are partnering with would then handle all of the SEO campaign optimizations and deliverables. 

But there are also other cases where your account management and client relationships can be white-labeled, meaning that your white label partner would interact with your clients on your behalf.

  1. Partnership or just services?

This would depend on the services and your relationship with them because a white label SEO company may only be able to provide you with specific services, but others could offer you a full suite of SER services. These services may include monthly reporting, strategy, and campaign insights.

What are the benefits of White Labelling SEO?

  1. Land and Expand

The fact that your agency’s success is the white label provider’s success as well would have to be one of the most important parts of an SEO partnership. When you have more clients, then the happier your white label partner is with you, forming a stronger bond with that company. Your provider will supply you with all of the collateral that you would need to pitch and win SEO clients since you both have a mutually beneficial relationship.

  1. Cost-Effective Agency Growth

You can scale your client acquisition, not have to worry about hiring more SEO experts and make more money if you partner up with a White Labelling SEO Company, depending on your markup as recommended by your white label provider. It’s all about the margin!

  1. A new source of revenue with no overhead

The day that you partner with a very reputable white label SEO Company, is the day that you would increase agency revenue if your agency is not currently offering SEO as a service to your clients. Your overhead is little to nothing since there is no employee that you would have to train or customer acquisition involved.

  1. Industry Experience and Expertise

When you partner with an SEO provider, you would not have to build a process and infrastructure from scratch because they could provide one for you. With that being said, you could take advantage of your provider’s experience and credibility immediately.

White Label SEO Pricing

  1. Monthly SEO Packages

Monthly SEO packages would have to be the most popular SEO pricing model offered thus far, which works on a month-to-month basis. This means that between $500 and $5,000, you could be locked into a 6-month or 1-year contract with monthly retailers.

  1. Hourly Seo Packages

This package is popular among freelancers and consultants. The pricing could range from $75 to $150 per hour if you are currently using independent contractors and freelancers. Their price would even exceed $150, but this rarely happens.

  1. Project-based SEO Pricing

This pricing is usually a one-off deal and could be very expensive. Depending on the deliverable and the timeline, project pricing could range from $1,000 to $50,000.

Research, tracking, and search engine optimization take up a lot of time, and your goal is to focus on your core competencies as a creative, PR, or digital agency. When you partner up with a White Label SEO company, it would give you an edge over competitors in your market since they are esports in their field.